Some small business owners have a tough time growing their company online. They realize that high search engine rankings would end up paying big dividends, but they just don’t know how to make this happen.
They know that On page optimization is important. They know that online reviews and citations will make a difference. But how do you put this all together to grow and build your business?
That’s what we will attempt to answer for you below. We will provide a thorough explanation, so please follow along.
Citations = Added Exposure
At this point, you might be wondering what a citation is.
To put it simply, a citation is basically a mention on a website. Any time a company mentions you on their website – whether it be a large, small, and medium size business or a blogger – that is considered a citation.
The more citations you have, the more exposure you are receiving online.
It’s all about exposure. It’s all about growing your presence on the Internet. If you ever want to succeed online, added exposure is a great way to get your name out there in the business world.
Citations are necessary in order to achieve local Google Places listings. That’s another positive that would help you rank highly in the search engines for the most important keyword phrases in your market.
Why Online Reviews?
In all honesty, positive online reviews are your bread and butter. The more people positively reviewing your products and services, the better off you will be. You’ll bring in a lot more business if there’s information out there touting your company.
Think about it…
Are you willing to buy something if a lot of people are speaking negatively about it? Certainly not. You wouldn’t waste your hard-earned money.
On the other hand…
Are you ready to buy something if everybody is saying great things about it? If it’s something that you’re interested in, then sure you are. You’ll buy it in a heartbeat if everybody says it’s great.
Positive online reviews are the easiest way to sell your products and services over the Internet.
Putting it All Together
To truly master the online world, you should take advantage of video creation and marketing, online reviews and citations, Onpage SEO, Offpage SEO, social media and every other way to get your name out there in a positive light.
Use citations and reviews as a way to grow your company and build your online brand with internet marketing.
Tracking your online reviews is a tricking business, as there are so many review sites out there. We can help track this and ensure your business is portrayed properly.